It’s the stuff of legends. Right from the train that takes you to the park, to the super-friendly guys at the ticket counter, to the rides, the characters, the shows and the food, personally I can’t have enough of the magical, fairy-tale like experience at a Disneyland park. You go there expecting to get surprised, delighted, and overwhelmed.
On the other hand, think of your experience at a Walmart store. You have an agenda, and you want to get in, pick your stuff, checkout, and leave as quickly as possible. We don’t hear anyone complaining about the lack of a good experience at a Walmart store. (Maybe there are complaints about long queues and products not being available, but that’s not the point here.)
I’d say both types of experiences are needed, based on the context. While the first is pricey and high on experience, the second one is low cost but delivers what you need in the quickest, most efficient manner possible.
Now look at this in the context of the learning experiences we design. What is it that is needed? Are your learners expecting to sit back, buckle up, and enjoy the ride? Or are they looking for a quick answer to an urgent question? Worth considering before embarking on your learning design journey.